How to make the best use of server-side experimentation
In the final webinar of our 3 part series, we discuss how to make the best use of the capabilities server-side testing tools provide.
Our guests Helena Mathieson (Monetate) and Chris Gibbins (CCX) talk through some of their experiences and recommendations for how businesses can enable more teams to embrace the capabilities of server-side A/B testing & Personalisation to drive better customer experiences and business performance.
This webinar took place on Thursday 27th August 2020: 14:00-15:00 BST
Featuring
- Helena Mathieson (Monetate)
- Chris Gibbins (CCX)
- Mark Pybus (CCX)
Description
The success of technology change is rarely driven by how well it is technically installed.
Training and adapting business processes will play a critical role as ever, but the power of a server-side experimentation tool brings an opportunity to deliver even more impact by engaging teams from across the business and enabling them to embrace the capabilities to drive better customer experience and business performance.
