July 2, 2025Experimentation Elite Summer 2025by Georgiana Hunter-CozensExperimentation Elite Summer 2025Read More
June 24, 2025The Psychology Cheat Code: Why Experiments Matterby Abigail AldredThe Psychology Cheat Code: Why Experiments MatterRead More
June 12, 2025Why “No-Brainer” Ideas Still Need Testingby Sadie MinorsWhy “No-Brainer” Ideas Still Need TestingRead More
May 27, 2025Getting Moderated Usability Testing Recruitment Rightby Ariadna RocaGetting Moderated Usability Testing Recruitment RightRead More
May 1, 2025Insights-Led Personalisation: Key Takeaways from Chris Gibbins’ Workshop at VWO CONVEX 2024by Abigail AldredInsights-Led Personalisation: Key Takeaways from Chris Gibbins’ Workshop at VWO CONVEX 2024Read More
April 9, 2025Scaling Experimentation Through Structured Workshopsby Mark PybusScaling Experimentation Through Structured WorkshopsRead More
March 18, 2025Problem-First Prioritisation with easyJet: Insights from VWO CONVEXby Abigail AldredProblem-First Prioritisation with easyJet: Insights from VWO CONVEXRead More
February 12, 2025The Evolving Role of Data in Experimentation: Reflections from Superweekby Mark PybusThe Evolving Role of Data in Experimentation: Reflections from SuperweekRead More
December 20, 2024Experimentation Elite Winter 2024by Abigail AldredExperimentation Elite Winter 2024Read More
December 3, 2024Primark’s Journey into Digital Experimentationby Abigail AldredPrimark’s Journey into Digital ExperimentationRead More
November 11, 2024Marketing Analytics Summit 2024by Marcella SullivanMarketing Analytics Summit 2024Read More
October 29, 2024Beware of Deceptive Patterns: How Deception Drains Customer Lifetime Valueby Abigail AldredBeware of Deceptive Patterns: How Deception Drains Customer Lifetime ValueRead More
October 24, 2024Problem-First Prioritisation at CCX: Turning Prioritisation on It’s Headby Marcella SullivanProblem-First Prioritisation at CCX: Turning Prioritisation on It’s HeadRead More
October 10, 2024Careers Day at Hamstead Hall Academyby Karan DhanoyaCareers Day at Hamstead Hall AcademyRead More
October 2, 2024Walking in Your Customer’s Shoes: A Day at T5by Mark PybusWalking in Your Customer’s Shoes: A Day at T5Read More
August 12, 2024Why We Don’t Do Heuristic Reviews On Their Own!by Andrew LyttonWhy We Don’t Do Heuristic Reviews On Their Own!Read More
July 2, 2024Experiment Elite Summer 2024by Georgiana Hunter-CozensExperiment Elite Summer 2024Read More
May 28, 2024Insights-Led Product Experimentationby Abigail AldredInsights-Led Product ExperimentationRead More
May 20, 2024ITP & The Challenges Of Stricter Cookie Lawsby Simon CordovaITP & The Challenges Of Stricter Cookie LawsRead More
May 2, 2024Four Unique Aspects Of Running Experimentation Programmes For The Food Service Industryby Chris GibbinsFour Unique Aspects Of Running Experimentation Programmes For The Food Service IndustryRead More
March 11, 2024Celebrating Women In Digital Experimentation – Part Twoby Abigail AldredCelebrating Women In Digital Experimentation – Part TwoRead More
March 5, 2024Celebrating Women In Digital Experimentation – Part Oneby Abigail AldredCelebrating Women In Digital Experimentation – Part OneRead More
